Products suitable include candies, chocolates, mouth fresheners, and similar products preferably in small volume packs. It can be used in supermarkets as well as in small ones. These types of displays are very small and perfect fit to be placed near the checkout point of the store. This account for product displays near the billing counter which may cause impulse buying. Using a planogram, gondolas with a variety of products can be designed easy and fast. For implementing such techniques to the shelf most suitable solution is a planogram designing software. Using brand or color blocking techniques will help to increase the sales of your retail store. This display method can be used in stores where a large variety of products are sold and space available is abundant. In supermarkets, gondolas are often used for storing a large variety of products of similar brands with ease. Food and beverages, personal care products, cosmetics, home care products, etc can be used to display in a similar manner. Products such as fast-moving consumer goods are best suitable for this type of display. Gondola retail displays are large displays which have multiple shelves to arrange products on the racks. The possible designs in which a shelf can be designed are: There are different formats available to display products. When shelf space successfully influences the customers then the purchase behavior can also be controlled. It is because, when a customer enters a store the points of interaction are shelves.

The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. Out of these, shelf layout serves a critical role in the selection of products by the customers. There are several ways in which customers can be influenced such as display hangings, store layout, shelf space arrangements, etc. Visual merchandising options include anything that is used to influence customers that are placed inside or outside a store. For retail outlets, visual merchandising is an integral part which helps in improving sales.

Retail visual planogram